Spark the Next, Maserati’s latest spot advertising their new Hybrid technology, is a tour de force that explores colour, texture, and design with pulsing sound and a tantalising music track.
In July, Maserati introduced the first hybrid in its history, the 2021 Ghibli Hybrid which offers a whopping 330 horsepower. The regular twin-turbo V6 Ghibli offered 345 horsepower by comparison. To illustrate the sports car’s seductive lines and powerful engine, JOJX director and creative polymath GMUNK brings his artful and deliberate use of tech to this moving and visually dynamic art piece, enhanced by Ethos colourist Kaitlyn Battistelli.
Ethos Studios collaborated on post for the ad, bringing their superior skill and seamless process to this vibrant and beautiful piece.